Before writing code, I studied Physics at Delhi University.

My first real engineering project was a Sun Tracking Solar Panel — built entirely out of analog electronics. No microcontroller, no programming. Just LDRs, an Op-Amp, and a DC motor arranged into a closed-loop system that followed the sun mechanically.

That kind of thinking never left. Every system I build still starts the same way: understand the physics of the problem, eliminate the unnecessary, let the logic regulate itself.

Most websites look good. Few actually solve operational problems.

I focus on the second part.

Over time, I've worked on:

• Booking and travel aggregation platforms with vendor, pricing, and commission logic
• E-commerce operations and multi-channel retail systems
• Commission and reporting dashboards with detailed analytics
• Internal tools for managing users, data, and workflows
• SEO-focused content systems and performance-optimised web builds

I care more about how things work than how they look — but I make sure they do both well.

I prefer building clean, structured systems over quick fixes.

• Minimal dependencies
• Clear logic
• Scalable structure
• No unnecessary complexity

If something breaks, it should be easy to understand why.
If something grows, it should not collapse under its own weight.

That's the standard I work with.

I didn't start as an agency or a brand.

I started by learning, experimenting, and building things — including incorporating my first Private Limited company in 2018, launching a hardware and refurbished tech business (Comptronics.in), co-founding a B2B travel aggregator platform (Prestovia Cabs), and most recently starting a consumer e-commerce brand for computing accessories (LapyCart.com).

Some worked. Some didn't. But each one added clarity.

Today, I build systems and platforms for businesses through my studio:

→ iframeweb.com

That's where the professional work lives.

This space is where I keep things that don't fit into client work:

• thoughts
• writing
• experiments
• photos
• things I'm learning or questioning

Less structured. More personal. And intentionally so.